Our Story

Honey is a Toronto-based fashion boutique with femininity and playfulness at heart. Bows, lace and ruffles — oh my! Our pieces emphasize romantic prints, delicate details, feminine silhouettes and soft textures. We are known for our distinctive pink aesthetic, whimsical party dresses and darling silhouettes fit for a princess. Looking for your perfect fairy tale? You’ve come to the right place.

Our Stores

When you step inside a honey boutique, you’ll be instantly transported to a whimsical world straight out of a fairy tale. Romantic floral lined walls, draped pink curtains, vintage pieces and quirky artwork are in plentiful supply — including a stunning handmade branch chandelier at our flagship Yorkdale location. With over ten local boutiques and an online storefront, our sweet collections are waiting for you. 

honey x Prom Glitz

We think everyone deserves their dream prom dress. That's why we're partnering with Prom Glitz, a non-profit organization dedicated to making prom a reality for all. The volunteer-based non-profit offers repurposed gowns to students facing economic barriers, who otherwise, could not participate in this milestone event. Bring back a gently-worn dress during the month of March and receive 10% off the purchase of a new regular price dress. The dresses collected will be donated to Prom Glitz for their upcoming prom and graduation events. Terms apply.