Digital Marketing and Social Media Specialist

At honey, we take great pride in bringing the brand to life! Our marketing team draws inspiration from global trends, pop culture, and the honey community. As a member of our marketing team, you’ll blend creativity, while crafting campaigns that connect with our customers and drive our business forward.

Our shared core objective: To drive brand growth by creating campaigns that inspire, connect, and convert—building customer loyalty while achieving strong sales results.

 

Key Responsibilities

Email Marketing & CRM

  • Own the end-to-end newsletter strategy and execution, from planning and design to deployment and reporting, ensuring every send aligns with campaign moments, seasonal collections, and the promotional calendar.
  • Optimize performance through segmentation, personalization, and testing.
  • Continuously analyze performance metrics (open rates, click-through rates, conversions, revenue attribution) to identify opportunities for optimization and implement data-driven improvements.
  • Introduce fresh concepts to keep communications engaging and on-brand.

Graphic Design 

  • Create on-brand graphics for digital promotions, sales campaigns, and seasonal initiatives.
  • Design in-store signage and visuals that elevate the customer experience.
  • Develop creative assets for in-store activations and special events.
  • Contribute to web design by creating graphics and visual assets for the honey website, ensuring it is consistently updated with fresh, on-brand content.

Mall Relations & Communication

  • Act as the main point of contact for mall marketing teams across all locations.
  • Share upcoming campaign details, promotions, and activations in a professional and timely manner.
  • Coordinate honey’s participation in mall-led events, holiday promotions, and community initiatives.

Social Media & Content Support

  • Contribute ideas for Reels, TikTok's, and social storytelling based on trends and brand voice.
  • Support the Social Media & E-Commerce Coordinator with creative lifestyle photoshoots (prep, setup, and creative input)
  • Assist with the honey Ambassador Program by sourcing creators, scheduling visits, and ensuring a seamless in-store experience.

 

Professional Qualities

  • Team Player: regularly works cross functionally with other departments, stores and within the marketing team to support honey’s goals.
  • Constant improvement: contributing improvements to process, new ideas, trends, support to help grow the honey brand and business.
  • Professionalism: demonstrating a professional attitude, look and work ethic that represents honey - through our choice of words, communication methods, general courtesy, professional attire, and grooming.
  • Productive use of time and resources: during work hours, time and resources are used wisely and productively. Cutting down on time wasted is essential to healthy business practices.

 

Qualifications

  • Bachelor’s degree and/or diploma in Graphic Design, Marketing, or a related field preferred.
  • 2+ years of experience in digital marketing and/or social media.
  • High proficiency in Adobe Photoshop, Adobe Lightroom, Canva, Shopify, TikTok and Instagram. 
  • Comfortable appearing on camera from time to time. 
  • Bonus: Experience with Klaviyo.

APPLY HERE